Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025
<p><img src="https://biz-file.com/c/2411/757481-208x117.jpg?2" width="208" height="117" alt="Source: © 123rf The number of people living alone has grown steadily over the past few decades....
View ArticleWarc and TikTok's connect media report tells brands to focus on relevance
<p><img src="https://biz-file.com/c/2411/758213-208x117.png?1" width="208" height="117" alt="(image supplied)" align="left"><br><span >(image...
View ArticleCoca-Cola's iconic Holiday Magic advert created by AI leaves fans feeling sick
<p><img src="https://biz-file.com/c/2411/758675-208x117.png?2" width="208" height="117" alt="Source: © Coca-Cola Company For many, seeing Coca-Cola’s Holidays Are Coming advert signals the...
View ArticleAB InBev extends Fifa sponsorship to Fifa Club World Cup 2025
<p><img src="https://biz-file.com/c/2411/759032-208x117.jpg?1" width="208" height="117" alt="AB InBev is the official beer partner of Fifa Club World Cup 2025 (Image supplied)"...
View ArticleYoung Ones One Show launches new creative brief Clash Royale
<p><img src="https://biz-file.com/c/2412/761464-208x117.png?2" width="208" height="117" alt="(Image supplied)" align="left"><br><span >(Image...
View ArticleTrump's U-turn on the banning of TikTok
<p><img src="https://biz-file.com/c/2501/761554-208x117.jpg?2" width="208" height="117" alt="Source: © The Economic Times President-elect Donald Trump is making a U-turn on banning TikTok in...
View ArticleAs trust plummets, how can mainstream media rebuild credibility?
<p><img src="https://biz-file.com/c/2501/761632-208x117.jpg?5" width="208" height="117" alt="Source:" align="left"><br><span >Source: [[unsplash.com]]</span><p>A...
View ArticleOne Club ADC 104th Annual Awards global jury includes 10 creatives from the...
<p><img src="https://biz-file.com/c/2501/761834-208x117.jpg?1" width="208" height="117" alt="The One Club’s ADC 104th Annual Awards global jury has been announced. It includes 10 creatives...
View Article2025 Tabbie Awards competition open
<p><img src="https://biz-file.com/c/2501/761845-208x117.jpg?4" width="208" height="117" alt="The 2025 Tabbie Awards competition for B2B online and print publications is open (Image supplied)"...
View ArticleApple the world’s most valuable brand… again
<p><img src="https://biz-file.com/c/2501/762697-208x117.jpg?2" width="208" height="117" alt="Source: © ACLU Apple is once again the world's most valuable brand says Brand Finance"...
View Article2024 in-app purchase revenue up to $150bn, but app downloads decrease
<p><img src="https://biz-file.com/c/2501/762872-208x117.jpg?2" width="208" height="117" alt="Source: © 123rf In 2024, 258,000 apps for iOS and Android operating systems were downloaded per...
View ArticleAds on Threads | 4 factors marketers should consider
<p><img src="https://biz-file.com/c/2502/764372-240x135.jpg?2" width="240" height="135" alt="Source: © 9to5 mac Meta has introduced ads to Threads" align="left"><br><span...
View ArticleNYF launches the Lady Liberty Leadership Programme
<p><img src="https://biz-file.com/c/2502/764599-240x135.jpg?5" width="240" height="135" alt="Image supplied." align="left"><br><span >Image...
View Article#Loeries2025: Loeries Young Creatives Showcase opens for entries
<p><img src="https://biz-file.com/c/2502/765647-240x135.jpg?4" width="240" height="135" alt="The Loeries Young Creatives Showcase is opens for entries. The winners will not only gain bragging...
View ArticleWPP’s 2024 preliminary results see shares plunge 16% to a four...
<p><img src="https://biz-file.com/c/2502/766200-240x135.jpg?1" width="240" height="135" alt="Source: © More About Advertising" align="left"><br><span >Source: © More About...
View ArticleBBC News takes full responsibility for Gaza: How To Survive A Warzone...
<p><img src="https://biz-file.com/c/2503/766493-240x135.jpg?1" width="240" height="135" alt="Source: © BBC The BBC Board has identified serious flaws in the making of the programme Gaza: How...
View ArticlePublicis Groupe to acquire Lotame as part of its AI strategy
<p><img src="https://biz-file.com/c/2503/767154-240x135.jpg?1" width="240" height="135" alt="Source: © Medianews4u.com Publicis Groupe will acquire Lotame, an independent data, identity and...
View ArticleWarc Effective 100 ranks world’s most awarded campaigns and...
<p><img src="https://biz-file.com/c/2503/768647-240x135.jpg?2" width="240" height="135" alt="The Warc Rankings 2025 Effective 100 reveal the most awarded campaigns and companies for...
View ArticleAll the 2025 Dubai Lynx Awards
<p><img src="https://biz-file.com/c/2504/770641-240x135.png?1" width="240" height="135" alt="Source: © Dubai Lynx Held after the Lynx Awards, the Winners’ Lunch celebrates the success and...
View ArticleWarc: News media struggles as brands favour softer content
<p><img src="https://biz-file.com/c/2504/770978-240x135.png?2" width="240" height="135" alt="Warc research shows that globally, newsbrand ad spend is forecast to fall to $32.3bn this year, a...
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