Asha Ranchhod Patel, head of marketing at Google South Africa.</span>The Loeries is only the second international award show after the D&AD awards to introduce "unconscious bias" workshops for its judges. Asha Ranchhod Patel, head of marketing at Google South Africa, explains how the workshops work to sensitise judging panels and help them recognise their own inherent prejudices, while removing these from their judging decisions.
Read more... | Send to a friend
↧
#Loeries2019: Tackling unconscious bias, raising jurors' cultural awareness
↧