Ad Tech Masterclass in Nigeria.</span>Julian Jordaan, commercial director of 365 Digital, talks to Bizcommunity.Africa about the need to create brand safe, trusted, premium digital advertising inventory across Africa, by introducing programmatic ad buying. 365 Digital, supported by Google, recently conducted Ad Tech Masterclasses in Nigeria, aimed at "fostering a greater unified online advertising ecosystem and to bring about digital transformation to local online publishers in monetisation and ad technology".
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Creating a brand safe environment for advertisers in Africa
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