First Africa Media Index published on Africa's media markets

Image source: Gallo/Getty.</span>Differently to most of the world, every medium is still growing in Africa: internet, TV, radio, out of home, as well as print in some regions. Sub-Saharan advertising to GDP ratio is still very low at 0.15%, but there are immense opportunities for growth due to expanding middles class, urbanisation and mobile first technology.
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